About the opportunity
Our lovely new website is on the up-and-up. Simply by re-platforming with SquareSpace, we have already seen an increase in organic rankings which we want to continue to build upon.
We need content - not just copy, but embedded media, interactive content, links; things which will help engage our audiences.
This role is part of the web-marketing sub-team, which will meet regularly in York, and co-ordinate efforts to increase the visibility of the site and help us to achieve our goals online.
What are we looking for?
We are looking for a content and SEO specialist who is willing to help us to continuously evolve the content of the site, providing a library of blog articles and useful information about the Garden, which will keep visitors returning to the site and help build up our organic rankings.
This will not just be writing articles, but finding opportunities to create videos (such as running competitions locally with film makers), improve our image galleries, and generally improving engagement with the site.
Ideally, you will -
1. Live in the local area - you won't necessarily need to come to committee meetings, but we are planning on holding regular website meetings in York, so being able to get here to give the group an update/receive updates about our strategic aims would be a huge advantage (obviously we also encourage you to be able to visit the Garden itself!).
2. Have a thorough understanding of SEO best practice, ideally currently be working in a similar role.
3. Be imaginative and creative - much of what you will be doing will be based on what you think will best achieve our goals, so you will have a good deal of autonomy.
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